Truck Dispatch Company vs. Self Dispatch: Making the Right Choice for Your Trucking Business

7 min read
Truck Dispatch Company vs. Self Dispatch: Making the Right Choice for Your Trucking Business

In the world of trucking, efficient and effective dispatching is the lifeblood of any successful operation. As a trucking business owner or an owner-operator, you're faced with a critical decision: Should you opt for the services of a truck dispatch company or handle dispatching yourself? This decision can significantly impact your business's profitability, customer satisfaction, and overall success. In this comprehensive comparison, we'll delve into the key aspects of truck dispatch service and self-dispatch to help you make an informed choice.

The Role of Dispatch in Trucking

  • Before we dive into the comparison, let's understand the critical role dispatch plays in the trucking industry. Dispatchers are responsible for coordinating and managing various aspects of a trucking operation, including:

  • Route Planning: Determining the most efficient routes to ensure timely deliveries while minimizing fuel costs

  • Load Scheduling: Matching available trucks with appropriate shipments, taking into account factors like cargo type, size, and weight.

  • Communication: acting as the middleman between drivers, brokers, shippers, and receivers to ensure smooth operations

  • Problem Resolution: Addressing issues like route deviations, delays, or breakdowns promptly to minimize disruptions

  • Compliance: ensuring that drivers adhere to regulations and safety standards, including Hours of Service (HOS) rules.

Now, let's compare the advantages and disadvantages of utilizing a truck dispatch company versus self-dispatch.

Truck Dispatch Company


  • Expertise: Truck dispatch companies are staffed with experienced dispatchers who are well-versed in the nuances of the industry. They understand the intricacies of different trucking niches, such as flatbed dispatch and reefer dispatch, and can optimize operations accordingly.

  • Time Savings: By outsourcing dispatching, you free up valuable time that can be spent on other crucial aspects of your business, such as business development, maintenance, or expanding your fleet.

  • Cost Savings: While it may seem counterintuitive, hiring a dispatch company can actually save you money in the long run. Their expertise in routing and load optimization can lead to lower fuel costs and reduced wear and tear on your equipment.

  • 24/7 Support: Many dispatch companies offer round-the-clock support, ensuring that someone is always available to address issues or emergencies.

  • Scaleability: As your business grows, a dispatch company can easily adapt to your changing needs by providing more dispatchers or services.


  • Cost: Hiring a dispatch company comes with a fee, which can eat into your profits. However, as mentioned earlier, the expertise they bring to the table often outweighs this cost.

  • Loss of Control: You relinquish some control over your operations when you use a dispatch company. While they aim to align with your goals, you may have less say in certain decisions.

  • Communication Hurdles: There may be occasional miscommunication between the dispatcher and the driver, leading to confusion or delays.

Self Dispatch


  • Full Control: When you self-dispatch, you have complete control over your operations. You can choose routes, negotiate rates, and make real-time decisions based on your knowledge and experience.

  • Cost Savings: By handling dispatch yourself, you eliminate the fees associated with a dispatch company.

  • Direct Communication: You have direct communication with your drivers, which can lead to better rapport and a deeper understanding of their needs and preferences.

  • Adaptability: You can make immediate adjustments to your plans as situations change without having to rely on external dispatchers.


  • Time-consuming: Dispatching can be a time-consuming task that takes you away from other essential aspects of your business.

  • Learning Curve: If you're new to the industry or lack dispatching experience, you may face a steep learning curve, which could lead to mistakes that impact your business.

  • Limited Expertise: Unless you invest time in learning the intricacies of the trucking industry, you may not be as efficient as a professional dispatcher in optimizing routes and loads.

  • Availability: Self-dispatch means you need to be available around the clock to handle any issues or emergencies that arise.

Making the Right Choice

The decision between using a truck dispatch company or self-dispatch depends on various factors, including your business size, experience, and long-term goals. Here are some key considerations to help you make an informed choice:

When to Choose a Truck Dispatch Company

  • Lack of Expertise: If you're new to the industry or have limited dispatching experience, a dispatch company's expertise can be invaluable in helping you navigate the complexities of trucking.

  • Business Growth: As your business expands, managing dispatch on your own may become overwhelming. Dispatch companies can scale their services to meet your growing needs.

  • Time Constraints: If you're struggling to balance dispatching with other critical tasks, outsourcing can help you free up time for strategic planning and business development.

  • Specialized Needs: If you operate in specialized niches like flatbed or reefer transportation, a dispatch company with expertise in those areas can maximize your efficiency.

When to Opt for Self-Dispatch

  • Full Control: If you're a hands-on owner-operator who values complete control over your operations and enjoys making real-time decisions, self-dispatch might be the best choice.

  • Cost Sensitivity: If you're just starting and want to minimize overhead costs, handling dispatch yourself can save you money.

  • Industry Experience: If you have prior experience in trucking or dispatching, you may feel confident in your ability to manage operations effectively.

  • Small Operation: For smaller trucking operations with only a few trucks, self-dispatch may be more manageable.

Finding a Balance

It's important to note that the decision isn't always binary. Some trucking businesses find success in striking a balance between self-dispatch and using a dispatch company. Here are a few hybrid approaches:

  • Part-Time Self-Dispatch: You can handle dispatch yourself during certain hours or days when you're available and use a dispatch company for the rest of the time.

  • Peak Season Support: During busy seasons, when the demand for your services surges, you can enlist the help of a dispatch company to ensure you meet customer expectations.

  • Specialized Dispatch: If you excel in certain aspects of dispatch but need assistance in others (e.g., route optimization), you can selectively use a dispatch company's services.

  • Gradual Transition: If you're considering transitioning from self-dispatch to outsourcing, you can start by using a dispatch company for a portion of your operations and gradually expand their role.


In the ever-evolving world of trucking, the choice between a truck dispatch company and self-dispatch ultimately boils down to your unique circumstances and goals. Both options have their merits and drawbacks, and the decision should align with your business's needs, your level of expertise, and your vision for growth.

Remember that the trucking industry is dynamic, and what works best for your business today may need adjustment in the future. Whether you opt for the support of a dispatch company or take the reins of self-dispatch, the key to success lies in adaptability, continuous learning, and a commitment to providing excellent service to your customers.

In conclusion, the decision between a truck dispatch company and self-dispatch is a pivotal one that can significantly impact the success of your trucking business. Carefully consider your specific circumstances, industry expertise, and growth goals when making this decision. Regardless of your choice, always strive for excellence in dispatching to ensure your customers receive top-notch service in the ever-demanding world of trucking.